Beneath The Enshittification, Something Amazing Is Growing

from the rebuilding-a-better-internet dept

Last month Terry Godier published a great essay on his website about “the boring internet,” discussing how the internet that many of us grew up with, the wonderful, empowering, exciting internet that moved power to the edges of the network rather than the center, is still there. It’s just hidden beneath enshittified commercial layers put there by companies seeking to extract more and more from you. It’s a great read and here’s just a snippet:

The internet you grew up on is not gone.

Some of its commercial superstructure is, and more of it will go. The next decade is going to be strange for any company whose value proposition was: we host the place where you talk to your friends.

The platforms will keep mutating. The feeds will keep filling. The slop will keep rising. The grief is real and you are not wrong to feel it.

But the actual internet — the protocols, the federated services, the plain-text commands, the open feeds, the small servers, the personal sites, the things people built when user and developer were sometimes the same word — is still right there.

It was not demolished.

It was buried under a louder layer for a while.

Go read the whole thing. You won’t regret it. This is why I wrote Protocols, Not Platforms, it’s why I’ve been so focused for years on helping more people understand the inherent power of distributing technological power.

But, as Godier’s piece notes, protocols are… boring. They change slowly (for a good reason, because you need stability to build on). They tend to change by consensus, which is messy. And rather than having billion dollar companies throwing a whole massive engineering team at making everything work, in the protocol world, we rely on constant experimentation by anyone who wants to experiment.

Sometimes that produces silly things. Sometimes it produces things that only kinda work. And sometimes, it produces wonderful new things that would never have existed in a world of fully centralized services.

But, it takes time. And that can be frustrating for those of us who want to live in that better future. The important thing for people to understand, though, is that while the amazing new breakthroughs in the protocol world may not get giant headlines in the NY Times or flashy stories about trillion dollar IPOs, they are building real things for real people, in which the people are the most important part, rather than the bankers or the billionaire execs looking to get richer.

So I was excited recently to take part as a juror for the Open Social Awards, put on by New_Public and Public Spaces, reviewing a wide range of projects looking to build on open social protocols (mostly ATproto and ActivityPub). The energy among developers right now for what they can do on open social systems is real, and it’s building fast. Tim Trautmann recently wrote about this, saying “the nerds are building a new internet.” As he wrote:

The open web of the nineties didn’t win because the tools were better. It won because a critical mass of people decided that the alternative, a handful of AOL-style walled gardens choosing what everyone saw, was not the future they wanted. Then they built their way out of it. Slowly, unglamorously, in rooms that looked a lot like this one.

Whether atproto ends up being the thing, or a stepping stone to the thing, I don’t know. Nobody in the room claimed to know. But the work is real, the apps are shipping, and the people building them are taking it seriously without taking themselves seriously. That combination is rare, and historically, it’s the one that wins.

You can see that kind of excitement as well in this recent video of a bunch of developers doing an ATproto hackathon, where you see people realizing in real time how powerful ATproto is in allowing you to build a better internet:

It’s so easy these days to get down on the state of the larger internet, increasingly controlled by bigger and bigger companies trying to extract more and more from you. But if you look beneath all of that, genuinely interesting, important things are being built, some of which was celebrated at the Open Social Awards last week.

The grand prize winner was the Newsmast Foundation, which has been helping mission-driven organizations build their own social spaces online, using ActivityPub. They’ve been building some amazing community apps for news organizations, non-profits, and more. Enabling those organizations to have their own social spaces, but built on top of an open protocol.

The two “Excellence Award” winners were equally strong — there was a real argument that either of them could have taken the grand prize. First there’s Blacksky Algorithms, which has built out an entirely separate and differentiated ATproto experience, where thousands of users can have a social media experience interoperable with Bluesky and others on the network, but without ever touching Bluesky hardware or software. The company keeps doing really fascinating things as well, including its use of pol.is for community decision-making, and offering up its ability to build entirely independent ATproto powered communities to others via Acorn.

And there’s one of my personal favorites, Sill, which is a wonderful cross-protocol newsreader app. You login with your Atmosphere (ATproto) handle and/or your ActivityPub handle, and it will find the news that is being discussed among your followers and format it in a nice digest format. I use it as a daily review of what’s happening in the world that’s interesting to me.

And then all of the “honorable mentions” were doing interesting things as well, figuring out ways to make open social more useful: Bounce (a tool for migrating between AcitivtyPub and ATproto while bringing your community with you, from the team who also does BridgyFed, a tool for communicating across protocols). Dandelion, an events platform built on ATproto. Streamplace, which does video streaming on ATproto. Leaflet, which has become one of the go to places for long form blogging within the ATproto world, and Bonfire Networks, which is also working on helping communities build their own communities online.

There were many other entries as well, and the energy developers are bringing to open social projects right now is genuinely contagious. People are learning that they can just build stuff, and specifically the kind of stuff that you had to rely on the goodwill (or perhaps commercial agreements) of a large company to build.

Every day there are more creative new ideas showing up. The one thing I’m looking forward to most is when we start to break out of the “rebuilding this centralized service on open protocols” and finally get to the point where we get entirely new things that are only possible because of open protocols. This is how these things have always worked. A new medium first gets used to rebuild familiar things — almost as a way of learning how the underlying system operates. Then come the breakthroughs that are only possible because of that new medium. If I had one complaint about the entries this year, it’s that too many of them felt like rebuilding the old things, just on a protocol.

We’re already starting to see small examples, though, of what it looks like when we go to the next stage, and it’s not just “this service, but without centralized control” to “we can function entirely differently without centralized control.” That’s just starting to happen, but I expect we’ll see many more examples in the near future.

In the meantime, congrats to the winners (and all the entrants) of the first ever Open Social Awards.

Filed Under: activitypub, atproto, atprotocol, open social, open social awards

Companies: new public, public spaces