Bari Weiss Is Filling CBS News With British Right Wing Propagandists

from the you’re-simply-not-very-good-at-anything dept

Bari Weiss is seeking out friendly interviewers at the New York Times to try and “calm the firestorm engulfing her leadership of CBS News.” By “leadership” of course they mean censoring stories critical of the president, letting Benjamin Netanyahu pick his own interviewer (who he knows won’t press him on war crimes), firing a bunch of industry veterans, and just generally being an unqualified, fail-upward clod.

As we’ve long explored, Weiss wasn’t hired to do journalism. She was hired to do right wing agitprop. But given she’s not good at that either, CBS just saw its lowest ratings in a quarter century.

Undaunted, Weiss is continuing her efforts to “reshape” CBS into something Larry Ellison and other U.S. oligarchs approve of. As a result she’s apparently accelerated efforts to hire a bunch of right wing Brits, most of them with associations to Rupert Murdoch’s sprawling right wing tabloid empire. Said Brits will, curiously enough, tell you that hiring a bunch of white right wing Brits is a wonderful idea:

“According to several figures familiar with her thinking, however, the hires are no coincidence. “She’s been looking at various Brits that might add a bit of opinion/attitude diversity to US media, instead of the dominant, predictable Columbia Journalism School uniformity. Not a bad idea,” said Andrew Neil, the former editor of Rupert Murdoch’s Sunday Times, who supported her hiring of Phillips.”

Hiring a bunch of white male right wing protectors of the extraction class (and global autocrats) as the pinnacle of “opinion diversity” is a theme you’ll see constantly throughout Weiss’ demolition and repurposing of CBS. Because said British tabloiders sometimes break gossip on politicians and celebrities (often illegally) they’re framed as tough journalists:

“A CBS News source, describing Weiss’s interest in British journalists, said: “They do the kind of things that Bari is looking for; it’s not puff pieces and kid gloves.”

Rupert Murdoch’s longstanding skill wasn’t just to make right wing propaganda, but right wing propaganda that entertained and drew ratings and subscriptions. A soup of agitprop infotainment. To date there’s absolutely zero indication that Weiss and Ellison have any knack for that whatsoever, so they’re attempting to hire Rupert Murdoch adjacent folks who do.

Even then, it’s no longer the same world Rupert Murdoch thrived in. Broadcast TV is dying, social media is ever evolving, and (as we’ve seen at outlets like the Jeff Bezos Washington Post), people aren’t really in the mood for right wing billionaire simping agitprop. With any luck, the “new” CBS will collapse under the load of Warner Bros debt long before Weiss and company figure out the right formula.

Filed Under: bari weiss, consolidation, journalism, media, news, propaganda, rupert murdoch

Companies: cbs, paramount