Burger restaurant chain Steak ‘n Shake is deepening its ties to the Bitcoin community, launching the “Bitcoin Steakburger” on Thursday to celebrate five months of accepting BTC payments.
The Bitcoin Steakburger—which consists of two steakburger patties, two slices of American cheese, pickles, onions, ketchup, and a bun stamped with the Bitcoin logo—can be purchased individually or as a “Bitcoin Meal” combo with french fries and a drink.
“Five months ago today, Steak ‘n Shake began accepting Bitcoin payments,” the restaurant posted on X. “In celebration we are launching the Bitcoin Steakburger! Hurry to any Steak ‘n Shake and enjoy them while they last. Supplies are limited….just like Bitcoin.”
The restaurant franchise has been leaning into the Bitcoin community since earlier this year, first teasing patrons about the possibility of accepting Bitcoin payments as early as March.
In May, it began rolling out Bitcoin payments to all of its locations, giving more than 100 million customers the option to swap BTC for burgers and milkshakes.
The decision has apparently paid off, with same-store sales increasing by double digits in both Q2 and Q3 this year—boosts the brand has attributed in part to the fervor showcased by the Bitcoin community.
Recently, the brand asked its 468,000 followers on X whether or not it should also accept Ethereum payments for its food and drinks, potentially engaging and luring in another crypto community to its restaurants.
However, despite poll results which favored allowing ETH payments, the firm backtracked on its word and scrapped the plans after pushback from Bitcoin maximalists, saying that its allegiance was with “Bitcoiners.”
A representative for Steak ‘n Shake did not immediately respond to Decrypt’s request for comment.
Start every day with the top news stories right now, plus original features, a podcast, videos and more.
Read the full article here
Verify the accuracy of this article using AI-powered analysis and real-time sources.
Enter your email to receive detailed fact-checking analysis
You've used your 5 free reports. Sign up for unlimited access!
Already have an account? Sign in here
The FSNN News Room is the voice of our in-house journalists, editors, and researchers. We deliver timely, unbiased reporting at the crossroads of finance, cryptocurrency, and global politics, providing clear, fact-driven analysis free from agendas.
We and our selected partners wish to use cookies to collect information about you for functional purposes and statistical marketing. You may not give us your consent for certain purposes by selecting an option and you can withdraw your consent at any time via the cookie icon.
Cookies are small text that can be used by websites to make the user experience more efficient. The law states that we may store cookies on your device if they are strictly necessary for the operation of this site. For all other types of cookies, we need your permission. This site uses various types of cookies. Some cookies are placed by third party services that appear on our pages.
Freedom Index