Justin Sun says ‘keep going’ on Tron Inc’s TRX buys

Crypto billionaire Justin Sun endorsed Tron Inc.’s strategy of stacking the TRX token, which has recently outperformed bitcoin BTC$70,853.46, as a core treasury asset, spotlighting their latest dip buy with a simple “keep going” on X.

The Nasdaq-listed Tron Inc. announced that it acquired 175,507 TRX tokens on Wednesday at an average price of $0.28, for a fresh investment of just over $49,000 in the Tron blockchain’s native token. The latest purchase boosted its TRX stash to 679.9 million tokens ($540 million).

The company plans to further grow its TRX holdings to enhance long-term shareholder value.

Tron Inc. — formed via a reverse merger between SRM Entertainment and a Tron-related entity — is a publicly listed firm focused on blockchain-integrated treasury strategies and holding a significant amount of TRX tokens. The company is modeled on Nasdaq-listed Strategy, which pioneered the digital asset treasury narrative by starting to accumulate Bitcoin as a reserve asset in August 2020.

The nod from Sun reinforces steady accumulation amid market dips. TRX’s price peaked near 45 cents in 2024 and has since pulled back to 28 cents. But lately, it has been relatively resilient, down just 1.3% this year versus the market leader, bitcoin, which is down nearly 19%, according to CoinDesk data.

TRX’s relative outperformance amid broader crypto weakness has led some analysts to view it as a defensive haven asset.