Crypto trading firm GSR expands token advisory with $57 million in acquisitions

Crypto trading firm GSR said Tuesday it is acquiring Autonomous and Architech for $57 million, expanding into token advisory and capital markets services.

Autonomous will keep its brand and focus on token launch operations, while Architech will anchor a new unit, GSR Digital Asset Advisory. The group will work alongside GSR’s trading, liquidity and asset management businesses.

Token launches today often rely on separate firms for structuring, token economics and market making, which can lead to misaligned incentives, the firm said in the GSR’s model combines those services into one platform, covering governance design, exchange strategy and capital planning.

At the same time, many token foundations manage large treasuries without formal financial tools. GSR is expanding into treasury operations, offering support in liquidity planning, risk management and diversification as projects look to move beyond holding their own tokens.

With the deals, GSR aims to give crypto projects a single provider for designing their own tokens, fundraising and market access, while also offering them GSR’s trading infrastructure.