Meta Stablecoin Move Brings USDC Payouts to Select Creators

US tech giant Meta has launched USDC payouts for creators on its platforms in the Philippines and Colombia, with plans to expand to additional markets. 

Creators who opt into the service will receive payments directly into crypto wallets on the Solana and Polygon blockchains. However, Meta does not offer a built-in conversion option, so an external exchange is required to convert USDC into fiat currency, according to the announcement on Wednesday. 

The service is currently available only to select creators in Colombia and the Philippines, but Polygon said Wednesday that the stablecoin rollout is expected to expand to more jurisdictions soon.

“Live in Colombia and the Philippines, with 160+ markets coming, users now get faster settlement with USDC while gaining access to dollar-denominated assets,” Polygon said. “This is how creators’ lives are improved.”

Source: Polygon

Stablecoins have emerged as a key use case for crypto. Lamine Brahimi, co-founder and managing partner at crypto custody provider Taurus, told Cointelegraph earlier this month that financial institutions across Europe are actively selecting infrastructure partners to support stablecoin adoption.

Facebook creators were paid $3 billion last year

Creators who opt for Meta’s stablecoin payout can connect their third-party crypto wallet to Facebook’s payout platform. However, Meta said it “reserves the right to pay” in an alternate payment method in the “event of technical difficulties or unforeseen circumstances.”

Meta creators include influencers, educators, and entertainers who earn money by posting content on the company’s platforms, such as Facebook and Instagram. Facebook paid creators nearly $3 billion in 2025, a 35% increase from the previous year, according to the company.

Related: Visa adds Polygon, Base support as stablecoin settlement run rate hits $7B

Circle’s USDC is currently the second-largest stablecoin by market capitalization with over $77.3 billion as of Thursday, according to decentralized finance analytics platform DefiLlama. The market leader is Tether’s USDt (USDT) with a market cap of $189.4 billion.

Meta’s first stablecoin project scrapped in 2022

The stablecoin creator payments come years after the company scrapped its open-source stablecoin project Diem, due to friction with regulators.

The project faced opposition over privacy and antitrust concerns. Central banks and lawmakers also objected, citing concerns about financial stability, consumer protections and the lack of a clear regulatory framework for crypto at the time.

In a January 2022 statement, the project said it was “clear from our dialogue with federal regulators that the project could not move ahead,” and all its assets were sold to Silvergate Capital Corporation.

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