Introducing Encrypt It Already

Today, we’re launching Encrypt It Already, our push to get companies to offer stronger privacy protections to our data and communications by implementing end-to-end encryption. If that name sounds a little familiar, it’s because this is a spiritual successor to our 2019 campaign, Fix It Already, a campaign where we pushed companies to fix longstanding issues.

End-to-end encryption is the best way we have to protect our conversations and data. It ensures the company that provides a service cannot access the data or messages you store on it. So, for secure chat apps like WhatsApp and Signal, that means the company that makes those apps cannot see the contents of your messages, and they’re only accessible on your and your recipients. When it comes to data, like what’s stored using Apple’s Advanced Data Protection, it means you control the encryption keys and the service provider will not be able to access the data.  

We’ve divided this up into three categories, each with three different demands:

• Keep your Promises: Features that the company has publicly stated they’re working on, but which haven’t launched yet.
• Facebook should use end-to-end encryption for group messages
• Apple and Google should deliver on their promise of interoperable end-to-end encryption of RCS
• Bluesky should launch its promised end-to-end encryption for DMs
• Defaults Matter: Features that are available on a service or in app already, but aren’t enabled by default.
• Telegram should default to end-to-end encryption for DMs
• WhatsApp should use end-to-end encryption for backups by default
• Ring should enable end-to-end encryption for its cameras by default
• Protect Our Data: New features that companies should launch, often because their competition is doing it already.
• Google should launch end-to-end encryption for Google Authenticator backups
• Google should offer end-to-end encryption for Android backup data
• Apple and Google should offer an AI permissions per app option to block AI access to secure chat apps

What is only half the problem. How is just as important.

What Companies Should Do When They Launch End-to-End Encryption Features

There’s no one-size fits all way to implement end-to-end encryption in products and services, but best practices can support the security of the platform with the transparency that makes it possible for its users to trust it protects data like the company claims it does. When these encryption features launch, companies should consider doing so with:

• A blog post written for a general audience that summarizes the technical details of the implementation, and when it makes sense, a technical white paper that goes into further detail for the technical crowd.
• Clear user-facing documentation around what data is and isn’t end-to-end encrypted, and robust and clear user controls when it makes sense to have them.
• Data minimization principles whenever feasible, storing as little metadata as possible.

Technical documentation is important for end-to-encryption features, but so is clear documentation that makes it easy for users to understand what is and isn’t protected, what features may change, and what steps they need to take to set it up so they’re comfortable with how data is protected.

What You Can Do

When it’s an option, enable any end-to-end encryption features you can, like on Telegram, WhatsApp, and Ring.

For everything else, let companies know that these are features you want! You can find messages to share on social media on the Encrypt It Already website, and take the time to customize those however you’d like. 

In some cases, you can also reach out to a company directly with feature requests, which all the above companies, except for Google and WhatsApp, offer in some form. We recommend filing these through any service you use for any of the above features you’d like to see:

As for Ring and Telegram, we’ve already made the asks and just need your help to boost them. Head over to the Telegram bug and suggestions and upvote this post, and Ring’s feature request board and boost this post.

End-to-end encryption protects what we say and what we store in a way that gives users—not companies or governments—control over data. These sorts of privacy-protective features should be the status quo across a range of products, from fitness wearables to notes apps, but instead it’s a rare feature limited to a small set of services, like messaging and (occasionally) file storage. These demands are just the start. We deserve this sort of protection for a far wider array of products and services. It’s time to encrypt it already!