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from the modern-state-television dept
If you’ve been napping, Trump-allied billionaire Larry Ellison and his nepobaby son David hired an unqualified troll named Bari Weiss to “run” CBS News. And by “run” CBS news, I mean destroy what little journalism was left at the media giant and create an alternate-reality safe space for radical right wing billionaire extremists. While pretending to be “restoring trust in journalism.”
It’s… not going well.
Weiss’ inaugural “town hall” with opportunistic right wing grifter Erika Kirk was a ratings dud, her new nightly news broadcast has been an error-prone hot mess, and her murder of a 60 Minutes story about Trump concentration camps — and the network’s decision to air a story lying about the ICE murder of Nicole Good — has spurred a revolt among the CBS journalists that haven’t quit yet.
Weiss has, as all fail-upward media brunchlords do, repeatedly tried to blame her staffers for both her incompetence and for not doing more to coddle her public image. Things have gotten so heated at the crumbling CBS that Weiss has had to “pause” her “Honestly” podcast to put out fires at CBS:
“Thursday morning on her Free Press platform, Weiss said that taking on CBS News is a “huge responsibility,” before continuing, “So here is the news: ‘Honestly’ is taking a little bit of a pause. I know it is hard to hear that, it’s definitely hard for me to do that because I love doing this show. But I think and I hope that you will understand why.”
“Don’t worry, it’s not forever; we’ll be back in just a few short months,” she added.”
There’s a dash of hubris there for Weiss to think that she can fix the problems at CBS in “just a few short months.” There’s every indication Weiss not only has absolutely no idea what she’s doing, but that she lacks the introspection to be able to realize that she’s the problem and to adjust accordingly. That likely means she continues to flounder until she’s inevitably replaced by somebody even worse.
As we’ve noted previously, the problem for Weiss isn’t that she’s bad at journalism (though that’s certainly true). The problem for Weiss is that she’s bad at ratings-grabbing propaganda, the primary function she was hired for. If you’re going to create noxious state race-baiting propaganda, you have to at least make it entertaining — something Roger Aisles understood well.
Weiss’ incompetence is trouble for a CBS/Paramount parent company that has not only seen ratings in free fall at CBS, they’ve watched their stock drop 40 percent since Larry Ellison’s clumsy hostile takeover attempt of Warner Brothers (and CNN, HBO).
Ellison, fresh off his new co-ownership stake in TikTok, clearly wants to dominate both old and new media and to create a modern version of state television. The sort of thing we’ve seen in countries like Russia and Hungary, where autocrats have hollowed out what was left of media and turned it into an extension of the state (something we’ve already seen across much of U.S. corporate media and Fox News):
If there’s any bright spot to this mess, it’s that absolutely nobody in this chain of dysfunction, from the trust fund nepobaby son of Larry Ellison, to the weird contrarian culture war trolls they’re hiring to spread agitprop, have the slightest idea what they’re doing.
If U.S. media and democracy is saved from these zealots, it won’t be thanks to competent media reforms by the opposition party (which pretty broadly don’t exist in the United States, yet), it will be thanks to the raw, blistering hubris and incompetence of folks like Bari Weiss and David Ellison.
Filed Under: agitprop, bari weiss, disinformation, journalism, mass media, podcast, propaganda, state media, television
Companies: cbs
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