Adobe MAX 2025: All the Top Announcements for Adobe’s Creative Suite

Adobe hasn’t shared a specific date yet, but Firefly Image Model 5 will launch “in the months to come” following Adobe MAX. Firefly Image Model 4 launched in April 2025, so it will likely be 2026 before we see a broad release of Image Model 5. Like Image Model 4, the updated model has a native 4-megapixel resolution, meaning it can generate images at 2K (2560 x 1440). It also supports prompt-based editing, which sees edits generated at 2 MP or Full HD (1920 x 1080). The big improvement for Image Model 5, however, is layered image editing.

In a demo, Adobe showed me how the new Firefly model works. You can upload an image, and Firefly Image Model 5 will identify different elements, allowing you to move, resize, and replace those elements with generative features. In my demo, Adobe used a bowl of ramen, showing how Image Model 5 was able to cut out and move the chopsticks to a different area of the scene, as well as add a bowl of chili flakes generated by AI. And all of this was done without any visual artifacts.

New Generative Features in Adobe Firefly

Firefly is also getting two new generative AI features: Generate Soundtrack and Generate Speech. Both do exactly as their names suggest, with some specific guardrails in place.

Generate Soundtrack will scan an uploaded video and suggest a prompt for a soundtrack. Rather than deleting the prompt and starting from scratch, Adobe lets you choose a vibe, style, and purpose to find something that works. For instance, you could say you want a tense orchestral score to lay over the top of a chase scene.