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The history of technology is rife with copyright panics. In the 1980s, major rightsholders ran to Congress and the courts, claiming that videotape recorders (VTR) were “to the American film producer and the American public as the Boston strangler is to the woman home alone.” Then, the Supreme Court declined to embrace the hype, noting that the VTR was capable of all kinds of non-infringing uses, like time-shifting and cautioning courts to avoid rewriting copyright law in response to new technologies. We believe that courts now should be similarly wary about the hype surrounding AI.
Hollywood’s hyperbole has echoed that of composer John Phillip Sousa, who claimed in 1906 that the player piano and the gramophone would destroy music composition; portrait artists who feared the camera would replace the paintbrush. None of these things happened. Cameras, for example, sparked a resurgence of portraiture and, by making it possible for more people to create image, led to unexpected developments—like the rise of photojournalism.
New markets, new ideas, and new creators are actually what copyright is supposed to promote, not restrict. Using copyright to lock in existing gatekeepers and massive rightsholders’ profits helps neither the public nor individual artists.
Generative AI has sparked the latest wave of anxiety and with it a massive wave of litigation. In multiple cases around the U.S. and the world, rightsholders are asking courts to do precisely what the Supreme Court warned against: dramatically expand copyright protections based in substantial part on hyperbole and speculation. They should decline to do so.
Copyright owners claim that unless courts abandon 300-year-old copyright principles—and give rightsholders the power to control non-infringing works created by others—an imagined flood of AI-generated works will devastate creative markets. Under this “market dilution” theory, building generative AI tools cannot be fair use because those tools might be encourage the proliferation of competing works.
As EFF has explained to the courts in multiple amicus briefs in Concord Music Group, Inc. v. Anthropic PBC and In re Mosaic LLM Litigation, that’s not how copyright works. In fact, accepting this theory would undermine copyright’s constitutional purpose: promoting the creation of expressive works for the public’s benefit. Because copyright law is designed to encourage others to build freely on existing works, it punishes infringement, not competition. The “market dilution” theory would eviscerate not only the fair use doctrine, but also other limits on copyright that work specifically to prevent rightsholders from unfairly suppressing competition by claiming broad ownership over tropes, genres, styles, and so on. In other words, publishers would wield unchecked veto power over any expression that might conceivably compete with a work they own.
The result? Art doesn’t get created, ideas are never expressed, and we’re all worse off. Copyright shouldn’t be a tool to silence future creative competitors—whether or not they use AI in tehir work.
And the plaintiffs in these cases get at least two other things wrong. First, research shows that large generative AI models are unlikely to produce infringing works because the more data on which a model is trained, the less any individual training example matters to any particular output.
Second, AI tools aren’t necessarily displacing human creativity. To take a just a few examples:
- Boston-based artist Nettrice Gaskins uses AI to create Afro-futurist art, including a portrait of Octavia Butler displayed at the San Francisco Airport
- Indian artists Prateek Arora and Varun Gupta use generative AI to reimagine Western science fiction.
- Philadelphia-based artist Alex Smith uses generative AI to reimagine Afrofuturism
with queer, plus-sized Black superheroes.
- Ana Miljački, a professor of architecture at MIT, used generative AI to create a “non-liner documentary” film on Yugoslav World War II memorials and the values they embodied.
- A research-creation project used AI generated visual art to both amplify the voices of activists in the Iran Woman Life Freedom Movement and evaluate AI’s role in sociopolitical advocacy through art.
- AI company Bronze works with musicians like Disclosure and Jai Paul to create songs that never sound the same when played back twice, challenging audience conceptions of what music could be.
It is not the place of courts to say these people are not artists or that AI cannot augment human creativity in a positive way.
Given this range of experimentation, courts should be reluctant to decide in advance what tools do and do not foster “human creativity.” Like the VTR, large language models are general purpose tools, used by humans to do a broad variety of things far beyond generating lyrics. The effects of this particular technological innovation will doubtless be far-reaching, disruptive, and potentially harmful for some—but distorting copyright law is not the way to address those harms.
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