Who (or What) Generates Images for EFF?

We’ve had a few questions from EFF supporters lately, asking whether the images we use on our blog posts, or on donation and shop items, have been created with AI image generators. We’d like to answer these questions and clarify our internal policy regarding image creation. 

EFF images are all made by human beings, not by automated image generators, with very rare exceptions. This is an internal decision made by our small design team, for the following reasons: 
  

1. Our designers bring knowledge and expertise to the images we create, informed by years of consultation with EFF’s lawyers, technologists and activists. We find that this informed perspective helps make the issues we cover more clear, and more engaging, for our supporters. 
2. The content on our sites is written by human beings, not by bots, and we feel that the images illustrating these posts should be human–made as well. Our supporters come to EFF for honest, trustworthy information from expert human beings, and we want our images to communicate that authenticity as well. 
3. Aesthetic preference: our designers prefer the look, as well as the process, of images made “by hand.” It also gives us more control over the images, including producing multiple versions for different posts. While it can sometimes take a bit longer, we feel the results are more satisfactory and long-lasting.  
4. While it is rare, it is possible for image generators to create images that are under copyright, or understood by some to be under copyright. This could conflict with our use of a Creative Commons Attribution license for all our images. By generating our own images, we avoid any risk of a dispute about copyright infringement, so that we can continue our work promoting digital rights (including the right to fair use of copyrighted materials) without fear of a lawsuit. 

To be as clear as possible, we are now adding a small credit in the lower righthand area of each banner image that will read “Image created by EFF.” As mentioned earlier, there may be rare exceptions, when an EFF designer uses an automatically generated image as a small element in a larger illustration. In these cases, we will indicate that use with additional text, specifying the elements involved, and naming the image generator used.  

We hope that by describing our internal design thinking, we are answering the questions we are getting without confusing anyone about EFF’s various and nuanced positions on the issues raised by image generators. As with past technological developments, we continue to defend the rights of technologists to develop these powerful tools, as well as the right of the public to make legal and legitimate use of them. Ultimately, EFF’s design team has made a choice we feel is consistent with EFF’s brand and look, and it’s a decision we think every user gets to make for themselves. 

And don’t forget: because all of our images are CC-By, you are free to use, share or remix our any image we create (we ask that you include a credit to EFF). If you need hi-res versions, you can find some on our Flickr page, or you can email us directly with any requests. And you can enjoy some of the art we create on gifts you receive when you donate to EFF!

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