Binance bets on becoming a crypto ‘super app’ as stablecoins reshape growth

Binance believes its next phase of growth will come from payments and financial services rather than cryptocurrency trading alone, as stablecoins reshape how people use digital assets, according to Shunyet Jan, the exchange’s head of spot trading and derivatives business.

In an interview with CoinDesk on Binance’s ninth anniversary, Jan outlined the strategy as Binance and shared a glimpse of the platform’s future priorities.

“We’re trying to not just be a crypto exchange, but be a super app that involves payment,” Jan said. “If you think of us as a payment provider, then that number becomes much bigger.”

Jan said Binance’s new strategy reflects how people are increasingly using cryptocurrencies beyond trading. While trading remains at the core of Binance’s business, he said stablecoins are increasingly being used for payments and transfers, creating a larger market than trading alone.

“I don’t think it’s really leveled off,” Jan said. “What’s happened is that a lot of it is driven by stablecoin usage.”