Apple Unveils Upgraded Siri as Tech Giant’s Big AI Push Finally Arrives

During a presentation at its annual Worldwide Developers Conference (WWDC) on Monday, Apple unveiled Siri AI, a rebuilt version of its voice assistant that can hold conversations, understand personal context, analyze images, and complete more complex tasks across the company’s devices.

The announcement marks Apple’s biggest update to Siri since the assistant launched in 2011, and follows a troubled rollout of Apple Intelligence—which forced Apple to delay key features, scale back its AI messaging at WWDC 2025, and defend itself against a class-action lawsuit over its marketing claims. The setbacks fueled questions about whether the iPhone maker was losing ground to OpenAI, Google, and Anthropic in the race to build AI assistants.

The new Siri rollout also comes as Tim Cook makes his final Worldwide Developers Conference keynote as Apple’s chief executive before John Ternus takes over as CEO on Sept. 1.

“On a personal note, some of the greatest highlights of my time as CEO have been events like this, sharing powerful new tools with all of you, and then seeing what you create with them,” Cook said. “It has been a constant reminder that imagination has no limits.”

Siri AI

Monday’s announcement, which comes after leaks of iOS 27 updates surfaced online in May, positions Siri AI as the centerpiece of Apple Intelligence, Apple’s artificial intelligence platform that spans the company’s ecosystem of devices and services.

Apple said the rebuilt assistant can draw on a user’s personal context, understand on-screen content, search messages, emails, photos, and files, and answer questions using information from the internet.

During demonstrations, Apple showed the assistant drafting emails, editing and sharing photos, creating reminders, adding notes, and moving information between applications. Users can also ask follow-up questions and continue conversations in a chatbot-style interface, plus Siri AI can perform actions across apps through expanded system-wide integrations.

The rollout also includes a dedicated Siri app that stores conversation history and synchronizes it across devices through iCloud, allowing users to, for example, begin a conversation on a Mac and continue it on an iPhone, iPad, Apple Watch, or Vision Pro.

Apple said Siri AI runs on a new Apple Intelligence architecture that combines on-device AI models with Private Cloud Compute, which handles more demanding requests on Apple-operated servers.

The announcement comes as Apple increasingly relies on partnerships with outside AI developers, including integrations with OpenAI’s ChatGPT and an agreement earlier this year to incorporate Google’s Gemini into its AI offerings. Apple said data processed through Private Cloud Compute is not stored or accessible to the company, and can be independently verified by outside security researchers.

Safari and iOS, MacOS upgrades

The Siri rollout comes alongside a broader expansion of Apple Intelligence across Apple’s other products, including Safari. The web browser now uses AI to organize browser tabs by topic, monitor webpages for changes such as price drops or product restocks through a feature called Notify Me, and generate extensions from natural-language descriptions. The Passwords app can also navigate websites and upgrade weak passwords on a user’s behalf.

Apple also announced updates to Photos and image generation tools, including new editing features that can reframe photos, expand images beyond their original boundaries, and remove unwanted objects. The company also introduced a redesigned Image Playground capable of generating photorealistic images, with edited and generated images set to include SynthID watermarks that identify them as AI-generated or modified.

Additional Apple Intelligence features are coming to Messages, Mail, Calendar, Phone, Shortcuts, and Home. Messages can suggest actions such as creating reminders from conversations, Mail can perform actions through third-party apps, and Calendar can generate events from natural-language descriptions. The Home app will gain video summaries and search tools for security camera footage, while Shortcuts can build automations from plain-language instructions.

Apple is also expanding Siri’s visual capabilities, with a new mode on iPhones that can analyze what the camera sees and answer questions about people, places, objects, and text. Visual Intelligence is also coming to iPad, Mac, and Vision Pro, allowing users to search images, screenshots, documents, and on-screen content, as well as perform tasks such as identifying food, splitting bills, and interacting with information displayed on their devices.

Apple is opening more of its AI platform to developers through updates to App Intents, Spotlight integrations, Foundation Models, and related tools, allowing third-party applications to integrate with Siri AI’s contextual understanding and app actions.

Siri AI is available for developer testing beginning Monday through Apple’s Developer Program on iOS 27, iPadOS 27, macOS 27, and visionOS 27, with support for watchOS 27 coming in a future beta release. Apple said the assistant will launch in beta later this year in English on supported devices, though it will not be available at launch on iPhone and iPad in the European Union—and will remain unavailable in China while the company works through regulatory requirements.

In closing his final WWDC keynote as Apple’s CEO, Cook looked back on Apple’s impact and said he remained optimistic about the company’s future.

“Over the years, you have helped people connect, create, learn, and experience the world in extraordinary new ways. And with the incredible capabilities we introduce today, and so many more still to come, I truly believe the best is still ahead at Apple,” Cook said. “It’s been the honor of a lifetime to help advance that mission with teams whose creativity, care, and conviction continue to make a lasting difference in people’s lives.”