Amazon Prime Broadcast Fails Completely During Several Minutes Of NBA Playoff Game

from the prime-time dept

With the streaming world turning into a wild, chaotic, fractured mess, there is no better example of how terrible this can all be than with live sports. We’ve already seen all kinds of issues among streaming services when it comes to sports. Buffering live games piss people off. Exclusivity deals worked out among several services for a single league can make finding where a game is being showed a Sherlock-ian experience. Local blackout rules abound and suck for the consumer.

But if there is one thing a streaming service cannot do, it’s got to be buying the exclusive rights to important games and then throwing “technical difficulties” at the viewer. And that’s exactly what happened during part of an overtime period in an NBA playoff game between the Hornets and the Heat. For several minutes at the start of the overtime period, the stream simply cut out.

As reported by ESPN, Prime Video started showing a message that read “technical difficulties” seconds after cutting off the game’s commentator in the middle of a sentence. Viewers missed a Hornets possession that included a score by LaMelo Ball. By the time the stream came back online, 22.1 seconds of playing time had passed, per ESPN, and viewers were dismayed.

“Tell me the game didn’t just cut off?!!? Am I trippin?? WTH,” LeBron James, a Los Angeles Lakers player who previously won two championships with the Heat, said, adding a face-planting emoji, on X.

Prime Video’s fumble is made worse by the fact that the streaming service had exclusive rights to air the game. The only other way to experience the game was in person or by listening to select radio stations.

Imagine someone signed up for Prime because of this deal with the NBA. Sure, that isn’t going to be a huge percentage of the viewership, but it won’t be zero percent of it, either. To have the stream cut out in the opening minutes of overtime is going to be incredibly frustrating.

It’s also worth noting that more traditional broadcasts also have had equipment failures, but they don’t have the resources Amazon has. And, frankly, Amazon’s streaming service doesn’t have the best reputation to begin with.

The latter point is especially concerning because, after four years of this, viewers are still complaining about audio-syncing problems on Prime Video this season. We’ve experienced this firsthand at Ars Technica and have heard commentators announce a completed three-point shot before the stream shows it happening.

“The entire year the audio has been a split second ahead of the video on half of the Amazon games we’ve watched,” Bill Simmons, a former sportswriter and current host of The Bill Simmons Podcast, said in today’s episode: “The three-pointer’s halfway toward the basket. It’s like, ‘BANG! It’s good!’ And you hear the crowd, and it’s, like, the ball hasn’t even gone in yet. How have we not figured this out yet? You guys, [Amazon], have 8 kajillion dollars.”

At some point, the NBA itself is going to have to step in here, because its reputation is going to take a hit along with Amazon’s. The league risks alienating fans that are pissed off that the league foisted broadcast partners that apparently can’t deliver a product of the quality of cable TV, of all entities. And I refuse to believe that these streaming contracts don’t come with contractual requirements for quality of service.

Streaming is both the present and the future. It isn’t going away. Neither are live sports. This has to be figured out and delivered in a way that fans don’t completely miss important parts of games. The alternative is lost fans for the leagues and I can promise you that won’t be stood for.

Filed Under: amazon prime, basketball, live sports, streaming, technical difficulties

Companies: amazon, nba