Polymarket and Kalshi Prediction Markets Coming to Google (GOOG)

Google will be bringing prediction market odds from Polymarket and Kalshi directly in Google Search and on its revamped Google Finance platform, giving users access to crowd-based forecasts on key future events.

The move is part of a broader rollout of features aimed at making Google Finance more interactive, AI-powered and globally accessible. For now, the prediction market data will be shown in response to natural language queries such as “Will the U.S. enter a recession in 2025?” or “Who will win the 2024 U.S. presidential election?” Users will see real-time market odds, along with charts showing how probabilities have shifted over time.

Prediction markets work by allowing people to buy and sell shares in the outcome of future events. The resulting prices reflect the market’s collective expectations.

The feature taps into the idea that the “wisdom of the crowd” can sometimes offer a sharper forecast than traditional pundits or models. While prediction markets have long existed on the fringes of finance and politics, Google’s integration brings them directly into mainstream tools.

This marks one of the first times a major tech platform has incorporated real-time prediction market data into its consumer-facing products. For Polymarket, a blockchain-based platform operating outside the U.S. due to regulatory constraints, the partnership is a significant step toward broader visibility.

The update is part of a wider overhaul of Google Finance, which also includes Deep Search, a tool that uses Google’s Gemini AI to generate long-form, cited financial answers, and new earnings call tracking features with real-time transcripts and summaries.

Prediction market data is currently being rolled out to users in Google Labs, with broader access expected soon. Google also announced that the updated Google Finance will expand beyond the U.S., starting with India.